UK Entertainment Industry Calls for Equal Gender Representation on Stage and Screen by 2020

On 28th February, ERA 50:50, a campaign group backed by thousands of supporters including Emma Thompson, Olivia Colman and Lena Headey – is bringing together 250 of the most powerful names in the entertainment industry in one room and calling on them to change the way women are represented on stage and screen.

Currently, whilst women make up 51% of the population, there are 2 men for every 1 woman across film, television and theatre and 3 men for every 1 woman on children’s television. Even in crowd scenes, men vastly outnumber women by more than 4 to 1. In fact, there are proportionately fewer women represented in film today than there were in 1913.

This Wednesday, ERA 50:50 will be hosting a landmark event aimed at not just challenging but changing this status quo. ‘A NEW ERA: IT’S TIME’ will be held at BAFTA 195 Piccadilly, sponsored by Spotlight and with the full backing of Equity, Time’s Up and the Mayor of London. The invite only event will be attended by the heads of all of the major independent UK production companies, artistic directors from the UK’s major theatres, high profile actors and actresses, key MPs and all of the UK’s publicly funded broadcasters.

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ERA Campaign video, directed by Founding Member of ERA Connie Hyde and produced by Jennifer Matthews


A toast to equality at the end of A New ERA – It’s Time at BAFTA 195 Piccadilly

28 February 2018 | Sponsored by Averys of Bristol

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