Equal Representation for Actresses 5050 by 2020 was created in 2015 in response to an industry call for change and on the findings by The Geena Davies Institute: Gender Bias without Borders on gender in media and Eva Wiseman’s article entitled ‘Women are everywhere so why are we invisible on film?’
A collective of actresses set out to challenge the British broadcast, film and theatre industry’s unconscious bias against women.
ERA is the UK industry’s key pressure group for 5050 gender equality in film and theatre and has grown exponentially within a unique industry keen to see change by 2020.
The vast majority of actresses working in television, film and theatre struggle with lack of opportunity. Compared to men, many women find it impossible to sustain meaningful and economically viable careers into their forties and beyond and find themselves faced with an early retirement and uncertain future. The business squanders talent and their rich CV’s, excluding these women who fall off a fiscal cliff.
Without gender balance, women of all ages go underrepresented in British broadcasting/film and theatre. This industry wide distortion of our society excludes an audience that make up 51% of the population. This damages how women are viewed and valued and perpetuates a myth in younger generations that women have less currency.
This is detrimental to women who want to be productive artists throughout their lifetimes and detrimental to an audience who want to see themselves accurately and meaningfully represented in what they watch.
To achieve greater equality in representation and pay by 2020.
- To grow ERA’s membership within the profession by the end of 2017.
- To launch an ERA campaign with a public meeting and panel discussion in the autumn of 2017.
- To publicise the ‘ERA 50:50’ campaign as widely as possible through social media and media outlets.
- To engage in productive dialogue regarding more employment of more female performers and offer / discuss solutions with writers, directors, producers, commissioners, and casting directors.
- Encourage writers and production companies at the commissioning stage to strive for more gender parity where possible in order to re-mould the current male preference and present a more balanced narrative.
- Adoption of NEROPA casting tool Casting tool Neropa – Neutral Roles Parity by German actress Belinde Ruth Stieve (official website, English version) Short summary of Neropa available here
- Encourage casting choices that show women in their 40’s and 50’s and beyond, cast age appropriately, where they can be seen to partner men of the same age on screen.
- The Largest Ever Analysis of Film Dialogue from 2,000 screenplays broken down by Gender and Age
- How Sweden hits its 50:50 gender target for film production in record time
- Gender matters in Australian film and equality can’t come soon enough
- National Theatre commits to gender equality by 2021
- Lucy Kerbel: ‘Gender equality is everyone’s duty’
- Waking the Feminists event takes over the Abbey Theatre
- Sorry, Ladies: Study on Women in Film and Television Confirms The Worst
- 20 Facts Everyone Should Know About Gender Bias in Movies
- New statistics show severe lack of gender parity in theatre and screen
- Radio Times: “Peter Capaldi says sexist tv should reflect society better”
- Geena Davis Institute: “Gender bias without borders”
- The Guardian: “Glenda Jackson laments continuing lack of key acting roles for women”
- The Guardian: “Women are everywhere so why are we invisible on film?”
- Belinde Stieve – An Actresses Thoughts on Women in TV and Film
- Sarah Solemani: ‘The TV and film industries are toxic – and it starts in the audition room’
- Kate Hardie: Time to make the link between abuse and film content
A message of support from #WakingTheFeminists: “#WakingTheFeminists is a grassroots movement calling for equality for women across the Irish theatre sector. We are proud to raise our voices alongside the women and men internationally who believe that fair and equal representation in the arts can only lead to a richer culture. As such, WTF stands in solidarity with Equal Representation for Actresses and supports their demand for equality for female performers.”